It is an anime based on homonyms toys produced by Sanrio. The Jewelpet are small endearing animals living in the wonderful land of Jewels. Their names were inspired by precious stones engraved on them: there is the little rabbit Ruby, Garnet's pussy, Sapphie the little dog, and much more!
These stones give each Jewelpet a magical power, the power of love, friendship, courage. Each small animal is transformed into a jewel called Jewel Charm. Jewelpets study at the school of magic to learn to use their powers. However, the real adventures begin when one day, accidentally, they fall upon the earth, and become friends with three girls!